Meta Launches AI Tools for Ad Content
Meta Platforms Introduces AI Tools for Ad Content Creation
On Wednesday, Meta Platforms (META.O), the social media giant, began deploying generative artificial intelligence AI tools for ad content creation, which includes generating image backgrounds and various text variations for advertisers. This follows initial testing in May, where a select group of advertisers had access to a “testing playground.”
Meta’s Future with Generative AI: Revolutionizing Ad Content Creation
The full rollout is scheduled for next year and will be accessible through Meta’s Ads Manager. This development represents Meta’s initial venture into incorporating generative AI technology into its products, a move aimed at harnessing extensive repositories of historical data to produce fresh Ad content spanning text, art, and software code. Just last week, Meta revealed its plans to enable businesses to leverage AI for engaging with customers via Messenger and WhatsApp for business messaging.
Meta’s Advanced AI Capabilities: Introducing Llama 2 and Meta AI
Meta’s array of AI offerings encompasses the language model “Llama 2” and an AI chatbot named Meta AI, proficient in generating textual responses and creating photorealistic images.
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